Nairobi, Kenya – 19th February 2026: Unilever has entered a landmark five-year AI partnership with Google Cloud aimed at accelerating business transformation across its global brand portfolio. The collaboration leverages advanced AI, cloud technologies, and next-generation marketing tools to enhance brand discovery, measurement, and consumer engagement.
The partnership targets iconic brands such as Dove, Vaseline, and Hellmann’s, using Google Cloud solutions like Vertex AI to create AI-augmented marketing capabilities. By migrating its integrated data and cloud platform to Google Cloud, Unilever plans to build an enterprise-wide, AI-first digital backbone, enabling faster demand generation, actionable insights from data, and agile responses to market trends.
Willem Uijen, Unilever Chief Supply Chain and Operations Officer, emphasised the centrality of technology in driving value creation:
“As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift,” he said, noting that the partnership will set new standards for AI-driven commerce and growth in the Consumer Packaged Goods (CPG) sector.
Tara Brady, President EMEA at Google Cloud, added that the collaboration aims to modernize legacy systems while deploying advanced AI models such as Gemini to create intelligent systems capable of reasoning, learning, and acting across business processes.
The collaboration focuses on three strategic pillars:
- Agentic commerce and marketing intelligence – Enhancing brand discovery, conversion, and performance measurement through next-generation marketing capabilities.
- Integrated data and cloud foundation – Transitioning enterprise applications and data platforms to Google Cloud for scalable AI deployment.
- Advanced AI adoption – Combining Unilever’s industry expertise with Google Cloud’s AI technologies to ensure sustained competitive advantage.
This partnership positions Unilever as a front-runner in AI-driven innovation in consumer goods, promising enhanced consumer engagement, operational agility, and long-term growth in an increasingly digital and AI-powered market.
